Case Study — Draft
Forest Lake Education Center Admissions Website & Custom CMS
A private school needed an admissions-focused website and a custom CMS the team could manage — built around the enrollment journey from search to tour to application. (Draft — pending client approval.)
- Grow local and national visibility
- Run targeted Google and social advertising
- Turn searches and clicks into qualified leads
- Track calls, forms, bookings, and lead sources
- Build modern, conversion-focused websites
Internal draft — Client approval required. No client logos, screenshots, testimonials, or performance figures are published until BMF documents approval.
The challenge
The school needed a website that guided prospective families through the admissions journey and a CMS its staff could manage without technical help.
Our strategy
Design an admissions funnel — program pages, tour requests, and inquiries — and build a custom CMS so staff can update content, events, and pages independently.
Work completed
- Admissions-focused website
- Program, faculty, and campus-life pages
- Tour request and inquiry flows
- Custom, staff-friendly CMS
- Accessible, mobile-first design
Technical implementation
A custom CMS tailored to the school's content needs, an accessible mobile-first front end, and inquiry flows connected to follow-up and scheduling.
Results (pending client approval)
Specific results — rankings, traffic, leads, or ad performance — will be published here only after the client approves the figures for publication. We do not publish unverified or estimated metrics.
Lessons and continuing work
This engagement reflects BMF's approach of building a connected system — website, visibility, and follow-up — and improving it over time based on real data. Ongoing work continues as goals evolve.